In their quest to bring competitive, winning products to marketplace, organizations
today are increasingly supplementing their product development teams
by integrating partners to leverage either cost advantages, specialized
expertise, or both. An organization may choose to outsource to not
only augment its variable capacity with
lower cost structure resources but also to contract specialized
not available in-house. These new dynamics are transforming the
industry and the conventional notion of organizational boundaries.
These changing boundaries allow access to new expertise and
resources on demand but they also cause
challenges such as higher coordination costs and increased lead time.
As a result, today, most product development efforts mandate that product teams
develop an execution strategy for the design, analysis, manufacturing,
service, launch of products that optimizes key corporate goals such
as lead time reduction, costs reduction, market share growth, revenue